EVERYTHING WILL BE ALLRIGHT: BUILDING AN ENGAGING CONTENT PROGRAM IN A BORING INDUSTRY

With its content marketing program Zavarovalnica Triglav insurance company aims to change the general belief of insurance being too complicated. By providing different formats of up to date, relevant and engaging content with very clear messages the leading Slovenian insurance is becoming a trusted and comprehensible partner to its customers in daily life.

But it is never as easy as it sounds or looks to an outsider. There are many struggles and pitfalls for a content marketer in an organization bent on traditional ways and we’ve experienced them all. Applying the principle of “better ask for forgiveness than permission” is what helped us to get the content marketing machine rolling and that is what I will focus on in my talk.

Key takeaways:

  • You can’t “Fake it till you make it” in content marketing: Success comes from working hard and remaining true to your brand and strategy.
  • Know when to bring outside expertise into the process, to help you gain ground and explore new opportunities.
  • Learn how to shift down gears by creating less content to keep your sanity.

Contact one of the participating Custo Agencies to obtain acces to the event (choose from full day tickets, including the INTERACTIVE expert program, or afternoon-only tickets to enjoy the keynotes and cases).

#CMFF INSPIRATION (afternoon)
Location: Date: 31 May 2018 Time: 15:00 - 15:25 Inga Batur