Andre Alpar‘s entrepreneurial activity in online marketing began in 1998 during his studies in economics at the TU Darmstadt in Germany. After building several companies, he served as a strategic online marketing consultant for Rocket Internet for over three years. Parallel to his professional career he acts as a business angel at more than 40 internet start-ups.
Andre created the online marketing conferences OMCap, PPC Masters and Content Marketing Masters. Also he is a renowned author with three books and dozens of published magazine articles. 2012 he founded search and content marketing agency AKM3 that got acquired by the publicly listed agency network Publicis. The agency is now part of the performance marketing agency Performics with over 250 employees which he led as CEO in Berlin until mid-2017. Since he is active as an investor and keynote speaker on digital marketing topics.
At #CMFF he will share detailed insights about how Andre and his partners decided to launch an online cigar shop to demonstrate the power of Search & Content. This venture, Noblego.de, grew in only 4 years to the number 2 player in the German market. Andre will show what kind of content were and are produced, for what kind of purposes and how was success measured. He will show how and which marketing strategies and tactics delivered what kind of results.