Patrick Van Impe

Patrick is Business Economist and Vlerick Marketeer. He worked for more then a decade at WES (International Tourism and Leisure Consulting Company ) as International Market Researcher – Marketing Consultant. Amongst his clients were Disneyland Paris, Legoworld, Brussels Airport, Thomas Cook, Neckermann, Toruism Flanders, …
Then he became CEO and Strategic Planner of the Ghent based Communication Agency MARKEE, working for clients as ABN-Amro, Microsoft, Barco, BPost, …

Today Patrick is Brand and Communication Strategist at Cypres. He focusses on the brand as a strategic compass for content design as substantiators of the brand experience throughout the customer journey.

 

How to take your content marketing to the next level with storydoing?
At this expert table the conversation will focus on the new art of storydoing. Storydoing is the next thing in content marketing. It helps you stand out in a crowd of storytellers by offering your audience true stories to experience and believe in. It moves your content marketing beyond the media (omni)channel approach to something more powerful, emotional, and meaningful. However, the brand remains the strategic starting point for designing content as an essential part of the brand experience. Patrick will share insights on these questions and moderate the experience-exchange between participants of the discussion.

Contact Cypres for #CMFF event-tickets and join the journey towards the New Frontier of Marketing!


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