After his marketing degree at ISCOM Paris in 1994, Pieter Berwaerts worked as a strategist in various CRM/Digital agencies like Ogilvy Brussels, Nurun Barcelona and Wunderman Paris.
Since three years, Pieter is Head Of Strategy at Sanoma Content Marketing where he combines his knowledge of CRM and Content Marketing and developed the Data Driven Content Marketing Methodology for the group.
How to organise content marketing and create early traction
At this expert table the discussion will be focusing on how to organise content marketing. Nowadays almost every marketer wants to do content marketing. But the hard reality is that very few of them are satisfied with the results. Often it takes too many resources or they have difficulties in getting traction. At Head Office we developed a methodology to start in a very lean way with a minimal budget allowing you to showcase the first results that will enable you to build gradually your mountain of content in the right direction… Bring all your questions about organising your content marketing efforts to this table and learn from Pieter’s expert experience.
Contact Head Office directly for #CMFF event-tickets and join the journey towards the New Frontier of Marketing!