Michel Libens brings 25 years of experience on the crossroads of marketing and publishing. First as marketing and commercial director at Wolters Kluwer, nowadays as managing partner and CEO of Propaganda, one of Belgian’s leading Content Marketing (strategy) agencies.
Michel is co-author of ‘Content Marketing – van marketeer tot uitgever’ (Lannoo). He is also founding president of Custo, the Belgian content marketing association and president of the BAM Expert Hub Content Marketing. Michel is a passionate (content marketing) ‘strategy first’ believer.
How to create an effective Content Marketing Strategy?!
At this expert table the conversation will be centered on questions like: “What exactly is a Content Marketing Strategy”, “Why do you need a (documented) strategy?”, “How te develop a Content Marketing Strategy”, “What are the key elements of a Content Marketing Strategy”, “How to keep a Content Marketing Strategy alive (instead of gathering dust in a drawer)”, “ How can your Content Marketing Strategy help you to create internal ambassadors” etc.
Michel Libens will share insights on these questions and moderate the experience-exchange between participants of the discussion.
Contact Propaganda directly for #CMFF event-tickets and join the journey towards the New Frontier of Marketing!